Visionary? probably not, influential? undoubtedly

As Apple’s CEO passed away, a lot of excited comments were made, yet Mr Jobs input has always been clearly defined: Functionality, Aesthetics and innovation. Having grown up in my professional career, using apple products, its been gratifying to see the impact of the iPhone, the iPad, the iMac, the Apple OS, less initially in terms of market share, but rather in making other suppliers see how to improve their own lines. In the end we all benefit, to some degree. In days of old, a Mac user was in the minority, now everyone is a mac-evangelist. Design can only be improved by creativity, passion, the desire to inspire and change – the smallest aspect of any design must have a meaning, nothing should be too obscure. This I think is where Apple succeeded, the attention to detail in all their products is one thing that makes them so popular, and to coin a phrase: the devil is in the detail…